Carl Floyd Medley III takes advantage of the smooth canvas surface on the Vans Era for his custom designed 5 Second Rule sneakers.
It's no secret that Medley had chilled sweets on the mind when he designed these shoes. Made to look like a dessert, the back of the shoe is artfully painted like a waffle cone while the front is a mix of vanilla, strawberry and chocolate ice cream with a bit of fudge. It doesn't stop there, as sprinkles are spread around the laces and a mouth-watering cherry is nestled right at the center, sinking into the rich chocolate.
If you weren't craving ice cream before, after starring at the 5 Second Rule Vans you won't be satisfied until you duck into the nearest dessert parlor.
Key Themes Behind This Trend
- Customized Food-inspired Sneakers
- The rise of customized food-inspired sneakers presents an opportunity for shoe companies to partner with culinary artists to create unique designs.
- Artistic Footwear Designs
- Footwear companies can collaborate with artists to create eye-catching and unusual designs, such as sneakers that look like dessert.
- Food-inspired Fashion
- The trend of food-inspired fashion, such as dessert sneakers, can provide opportunities for collaborations between fashion designers and food brands.
Where This Applies
- Food and Beverage Industry
- Food and beverage companies can explore collaborations with shoe companies to create food-inspired sneakers as a new marketing avenue.
- Footwear Industry
- The customized sneaker trend opens up new opportunities for footwear companies to partner with artists and designers to create unique and artistic designs.
- Fashion Industry
- The trend of food-inspired fashion can provide opportunities for collaborations between fashion designers and culinary artists to create innovative and playful designs.
