Step into spring a few months early with the Adidas Y-3 Tokyo Trainer 'Floral' kicks. The trainers feature a floral pattern underneath the traditional Y-3 stripped shoe. Y-3 began as a one-time collaboration with Adidas and Yōji Yamamoto, but the fashion line drew in so many fans it became its own separate line. So now, Y-3 caters to a high-end fashion crowd looking to get some fitness into their fashionista lifestyles.
These particular Adidas Y-3 Tokyo Trainer 'Floral' shoes are a shoe collector's dream. The kicks feature black stripes with black toes and a white heel. The tiny pop of floral color allows for the consumer to show a hint of spunk. The Y-3 brand took a more colorful route this Spring 2013 season, unlike any year before.
Key Themes Behind This Trend
- Floral Printed Shoes
- High-end fashion brands are increasingly incorporating floral prints in their shoe designs, presenting an opportunity for disruptive innovation in the footwear industry.
- Athleisure
- The rising demand for fashionable workout gear suggests a need for disruption within the athleisure sector.
- Sneaker Collecting
- As sneaker collecting continues to gain popularity, there is potential for new disruptive innovation in the collectibles market.
Where This Applies
- Fashion Retail
- Companies that offer high-end fashion with athletic elements are poised for growth in the fashion retail sector.
- Footwear Manufacturing
- Manufacturers can incorporate floral details in their shoe designs to tap into the latest trend.
- Collectibles
- Entrepreneurs could create innovative business models centered around sneaker collecting to capture this growing market.
