Most business reports are printed on paper and packaged into a binder, but not the L-Bank Annual Report. Instead, it has taken a decidedly artistic turn. Turned into a multi-room art exhibit, the State Bank of Baden-Wuerttemberg has visualized abstract numbers and percentages with concrete objects for a better grasp on the company's standing. At least for those who have no idea how to comprehend a typical annual report.
Created by German agency Jung von Matt, the L-Bank Annual Report art installation covers a range of subjects: business development, economic development, residential development, helping families, environmental and climate protection, infrastructure development, education and technology parks. For instance, 266 desk lamps were used to illustrate the number of company headquarters located in parks.
Key Themes Behind This Trend
- Artistic Business Reports
- There is a trend of companies visualizing their business reports through artistic installations.
- Concrete Object Representation
- Using concrete objects to represent abstract numbers and percentages in business reports is becoming a popular trend.
- Multi-room Exhibits
- Businesses are using multi-room exhibits to showcase their annual reports and engage their stakeholders.
Where This Applies
- Advertising and Marketing
- Agencies can disrupt the traditional way of presenting business reports by leveraging the trend of artistic installations and creating engaging campaigns for their clients.
- Event Management
- Event management companies can benefit from the trend of multi-room exhibits by helping businesses in organizing interactive events for their stakeholders to showcase their annual reports.
- Finance and Accounting
- Financial and accounting firms can disrupt traditional annual reporting by leveraging the trend of concrete object representation and creating reports that are easier to understand through visual representation.
