Urban American Psycho Editorials

The Orient Express Hercules Photoshoot Captures Retro Elegance

The 'Orient Express' Hercules editorial stars Joel Meacock, who is captured by the lens of photographer Txema Yeste. The model walks the neon-lit streets of Beijing posing in a series of retro-infused menswear pieces. Joel pulls off oversized silhouettes, structured coats and exaggerated 80s shoulders in this impeccably tailored editorial.

The sartorial fashion story is styled by Hercules fashion editor Francesco Sourigues, who dresses the photoshoot's star in chic corporate looks reminiscent of cult classic American Pshycho. The model dons pieces from Emporio Armani, Ermenegildo Zegna and Lanvin among other luxe labels.

The Orient Express Hercules fashion story channels 80s sophistication. The urban editorial references timeless retro styling while remaining relevant for the modern-day fashion lover.

Retro-inspired Fashion
There are opportunities for disruptive innovation in clothing lines that incorporate 80s styles with modern twists.
Corporate Office Fashion
There are opportunities for innovative approaches to designing clothing that is both stylish and professional for corporate settings.
Fashion Photography
There are opportunities for innovation in photography techniques and styling that create visually striking editorial shoots.

Sectors Adopting This

Fashion Design
The designs and clothing lines could focus on creating items that appeal to the modern-day fashion lover that incorporate retro styles.
Corporate Fashion
The focus could be on creating clothing that is both stylish and professional to cater to the needs of corporate offices.
Fashion Photography
Innovative photography techniques and styling could be used to create visually striking fashion editorials for fashion magazines or advertising campaigns.
SCORE
5.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 59%
Freshness 8%

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