Primped Monochrome Photography

The LAILA Autumn/Winter 2012 Lookbook is Grayscale Beauty

The lookbook for the Japanese clothing brand LAILA Autumn/Winter 2012 collection features Mademoiselle Yulia.

The monochromatic shots capture the antiquarian beauty of the Tokyo-based clothing line. They reach back into the past for fashion inspiration and display items of apparel that use a pastiche aesthetic to make them jazzy. Yulia looks poised in a spiked-padded blazer with a corset jumpsuit. She dazzles in a soft fur coat that is reminiscent of the rich and powerful glamorized women of the 1920s.

The LAILA Autumn/Winter 2012 lookbook is a stunning collection of bold eye-catching shoulder padded jackets that scream "look at me." These blazers, paired with short tunics and classy dresses that reinvent the meaning of formal wear, are an unstoppable combination.

Monochromatic Fashion
Opportunity for new clothing lines to create bold, monochromatic pieces that make a statement.
Pastiche Aesthetic
Opportunity to mix and match different eras and styles to create unique and eclectic fashion.
Antiquarian Lookbooks
Opportunity for brands to incorporate vintage-inspired photography and design into their lookbooks and marketing materials.

Sectors Adopting This

Fashion
Opportunities for fashion designers and retailers to incorporate bold, monochromatic pieces and vintage-inspired designs into their collections.
Photography
Opportunity for photographers to create vintage-inspired shoots and incorporate pastiche aesthetics into their work.
Marketing
Opportunity for marketing professionals to incorporate vintage-inspired design and photography into branding and advertising campaigns.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 42%
Freshness 8%

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