Menswear Style Interviews

Net-A-Porter's 'The Way I Dress' Videos Focus on Vogue Men

Net-A-Porter's 'The Way I Dress x Mr Porter' videos seek to find out what style means for a fashion director, a photographer and a boxer. The three men differ from one another professionally, and yet they each have a shared soft spot for menswear and their personal take on the industry.

Nick Sullivan, fashion director at US Esquire, spoke of his early love for Levi's jeans. The acclaimed photographer Douglas Friedman spoke of his staple jewelery piece; a ring that was given to him at his bar mitzvah. Boxer Amir Khan spoke of the correlation between performance in the ring and his outward appearance, tied to one another unexpectedly.

Together Sullivan, Friedman and Khan provide intriguing dialogues on denim, dress shirts and investment pieces, offering an eclectic review of apparel.

Menswear Style
Opportunity to explore new styles and trends in men's fashion.
Personal Expression
Discovering innovative ways for individuals to express their personal style through clothing.
Influential Personalities
Identifying influential fashion personalities and their impact on the industry.

Sectors Adopting This

Fashion Retail
Disruptive innovation opportunity for retailers to curate personalized menswear collections.
Fashion Photography
Exploring new artistic approaches in capturing men's fashion through photography.
Athletic Wear
Opportunity to create performance-driven menswear that combines style with functionality.
SCORE
5.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 81%
Freshness 8%

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