COMME des GARCONS is releasing the Launching Six iPad App, which brings back to life the best moments from the brand's magazine Six. Six was published from 1988-1991 and was dedicated to the sixth sense. The images are very editorial, lying somewhere between the worlds of art and fashion.
When Six magazine was first being published, designer Rei Kawakubo said, "this is the next step: visual representation of the collection, purely for image." This quote shows how fashion forward the magazine was. Now, Kawakubo's quote is almost a mantra for the fashion industry.
The cutting-edge magazine can be enjoyed by a new generation through the Launching Six iPad App, which is available for free through the iTunes store. Thanks for the gift, COMME des GARCONS!
What's Driving This Trend
- Digital Magazine Resurrection
- Reviving old magazines through digital apps presents a new way for businesses to tap into nostalgia and capitalize on existing brand recognition and relevance.
- Fashion Industry App Launch
- Launching apps that present new and innovative ways for fashion designers, publications or brands to showcase their collections to a wider audience and expand their reach.
- Editorial-inspired Art and Fashion Industry
- Combining the worlds of art and fashion to create editorial-inspired content highlights the potential for businesses to create unique content that resonates with a wider audience and positions the brand as a cultural staple.
Who This Affects Most
- Magazine Publishing
- The resurrection of old magazines via new digital apps presents a disruptive opportunity for magazine publishers to extend the life of their content and monetize existing brand recognition.
- Fashion Design
- The release of fashion apps that showcase innovative ways to present and market fashion collections online presents a disruptive opportunity for designers to widen their reach and showcase their designs to a wider audience on a global scale.
- Art and Photography
- Combining the worlds of art and photography with fashion design and merchandise presents a disruptive opportunity for brands to create content that resonates emotionally with a wider audience and drives sales.
