When I think of construction sites, I can't help think the guys are muscular and manly -- which is why the placement of this gym ad is so perfect! It covers up the eye sore of the not-yet-completed high rise while promoting fitness and strength.
It's not currently being used anywhere as it's still a concept by Michael Griffith, a student of the Savannah College of Art & Design.
A strong ad!
Implications - XX.
I mean come on, who wouldn't love to take a gander at this kind of exertion of intense masculinity/ Guys can look at this gym ad and be inspired where as women can gaze at it for some sweet eye candy!
What's Driving This Trend
- Interactive Construction Sitevertising
- Opportunity to create interactive gym advertisements that engage viewers on construction sites and promote fitness.
- Artistic Construction Sitevertising
- Potential to incorporate artistic elements into gym advertisements displayed on construction sites, transforming urban eye sores into visually appealing installations.
- Location-based Construction Sitevertising
- Use GPS and geolocation technology to display targeted gym advertisements on construction sites, reaching an audience interested in fitness and health.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity to revolutionize outdoor advertising by utilizing construction sites as unconventional platforms for gym advertisements.
- Construction
- Potential for construction companies to monetize their sites by partnering with gyms and allowing their advertising materials to be displayed, creating a new revenue stream.
- Fitness
- Opportunity for fitness brands and gyms to leverage construction sites as advertising spaces and reach a targeted audience interested in fitness and strength.
