This November 2012 Elle Canada feature titled 'Military' takes a utilitarian approach to winter wear.
Starring diverse models Amanda Nimmo, Charlotte Cardin-Goyer, Wei Guo & Eve, the fashion story is exemplary in its show of remaining chic in frigid weather. With tasteful layering, statement coats and phenomenal accessories, the looks, styled by Fritz, are divine. The stylist mixes in fur with perfectly tailored coast to create frame after frame of cold weather looks perfect of fashionistas.
Lensed by photographers Leda & St. Jacques, this Elle Canada piece has a minimalistic navy set that allows the outerwear to take center stage. This interpretation of winterwear is novel in its showing of the season's key pieces for staying warm.
What Makes This Trend Stand Out
- Utilitarian Winter Wear
- Disruptive innovation opportunity: Create functional winter clothing that combines style and practicality for cold weather.
- Tasteful Layering
- Disruptive innovation opportunity: Develop new layering techniques and materials to achieve stylish and comfortable outfits for frigid weather.
- Statement Coats
- Disruptive innovation opportunity: Design bold and eye-catching coats that make a fashion statement while keeping the wearer warm in chilly weather.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Incorporate innovative materials and technologies into the fashion industry to create fashionable winter wear.
- Outdoor Apparel
- Disruptive innovation opportunity: Develop advanced outdoor apparel that combines functionality, style, and protection against extreme weather conditions.
- Accessories
- Disruptive innovation opportunity: Create unique and functional accessories specifically designed for cold weather, such as hats, scarves, and gloves.
