The much-anticipated ‘Instagram’ camera is almost here, prompting ADR Studio to release its first video advertisement plug for the camera today. The Socialmatic Camera is black in color and is a portable device perfect for people on the go. Much like the ancient Polaroid cameras, this device prints pictures on demand from the actual camera. The photos have an adhesive on the back so the picture is able to stick to any surface one deems appropriate.
The advertisement resembles many of the Apple ads floating on the Internet. From minimalist white backgrounds to simple speech, this ADR Studio short outlines the functions of the Socialmatic Camera. With unique filters ready to match any need, the Socialmatic Camera is the perfect Instagram portable photography tool for any non-smart phone users.
Why This Trend Is Growing
- Portable Photography Tools
- There is a disruptive innovation opportunity in creating portable photography tools that cater to non-smart phone users, like the Socialmatic Camera.
- On-demand Printing Devices
- The Socialmatic Camera's on-demand printing feature presents a disruptive innovation opportunity for companies looking to create devices that print pictures instantly.
- Instagram Advertising
- With the rise of Instagram cameras, there is a disruptive innovation opportunity to develop advertising strategies specifically tailored to the platform.
Industries Being Reshaped
- Photography Equipment
- Companies in the photography equipment industry can take advantage of the disruptive innovation opportunities presented by portable photography tools like the Socialmatic Camera.
- Printing Technology
- The on-demand printing feature of the Socialmatic Camera presents a disruptive innovation opportunity for companies in the printing technology industry.
- Digital Advertising
- The rise of Instagram cameras opens up a disruptive innovation opportunity for companies in the digital advertising industry to create strategies specifically tailored to the platform.
