The Vivienne Westwood Fall/Winter 2012 campaign exudes an air of eccentric elegance that can only be achieved by the designer genius herself. The bold advertorial features the famed designer who poses alongside her husband Andreas Kronthaler and supermodel Stella Tennant.
Inspired by the 17th Century art of Diego Velázquez, the British designer stays true to her eclectic style with a campaign that highlights fitted bodices, woodsy menswear and predominantly plaid accessory pieces. Her striking collection is representative of her English heritage and displays an aesthetic that gives classics a modern rock star edge.
The Vivienne Westwood Fall/Winter 2012 campaign is captured by fashion photographer Juergen Teller, known for his 70s-inspired work that includes ongoing collaborations with Marc Jacobs.
Key Themes Behind This Trend
- Eccentric Elegance
- Disruptive innovation opportunity: Create a line of clothing that blends classic elegance with bold eccentricity, appealing to individuals seeking unique and unconventional fashion choices.
- Modern Rock Star Edge
- Disruptive innovation opportunity: Develop a brand that combines elements of classic rock fashion with modern trends, creating edgy and stylish clothing options for music enthusiasts.
- 70s-inspired Photography
- Disruptive innovation opportunity: Introduce a new approach to fashion photography that captures the nostalgic vibe and aesthetic of the 70s, appealing to individuals who appreciate retro-inspired visuals.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Collaborate with designers to create sustainable and eco-friendly fashion collections, meeting the increasing demand for environmentally conscious clothing.
- Art
- Disruptive innovation opportunity: Combine the worlds of art and fashion by creating limited-edition clothing items designed by renowned artists, attracting art enthusiasts who want to wear unique and exclusive pieces.
- Photography
- Disruptive innovation opportunity: Develop a new photography technique that captures the essence of a fashion brand or collection, delivering visually compelling images that resonate with viewers and attract attention in the fashion industry.
