The Phenomenon Fall/Winter 2012 Nostalgia collection is an urban equestrian's dream line of apparel.
The streetwear label by Japanese fashion designer Takeshi Osumi incorporates familiar button-up camo and solid green shirts, plain scoop neck t-shirts and pop-out graphic pieces. These pieces include a varsity jacket with a large, colored print of a beautiful brown stag on its hind legs in the forest. A colorblocked black and white big tee also includes the same picturesque image of the horse, if you are not a jacket-wearing sort of individual.
The Phenomenon Fall/Winter 2012 Nostaligia line is an eclectic collection of menswear. It strives to take some of the urban vibe out of the clothing items and present a more contemporary look.
Why This Trend Is Growing
- Urban Equestrian Lifestyle
- Opportunities for apparel brands to combine equestrian and streetwear fashion to create a new urban equestrian niche market.
- Nature-inspired Graphics
- Opportunities for designers to incorporate realistic and bold nature-inspired graphics into their apparel designs to create more unique styles.
- Contemporary Vintage Design
- Opportunities for fashion designers to blend vintage and contemporary styles together to create totally unique pieces that appeal to a broad range of consumers.
Industries Being Reshaped
- Apparel
- The apparel industry can use the urban equestrian trend to design new collections for a niche market.
- Fashion Design
- Fashion designers can explore incorporating bold nature-inspired graphics into their designs to create an eye-catching and unique aesthetic.
- Retail
- Retailers can adopt the contemporary-vintage trend to provide unique and appealing collections of apparel items that are distinct from other brands.
