Be seen from miles away while you're kicking up snow on the hills while wearing the Kinetics/Columbia Orlion Jacket. The coat worked off the basic navy blue design of the Orlion jacket and pasted on rectangles of bright neon colors to really make the outerwear pop.
The Kinectics/Columbia Orlion Jacket uses Omni-Shield technology to make it weatherproof and insulated to protect snowboarders from intense winds while they are cruising down a course. It also contains a faux-fur interior lining for added warmth.
This jacket is part of a limited-edition line of clothing that two brands have produced for the Fall/Winter 2012 collection. If you find that this is something that will improve your winter wardrobe, then don't hesitate to pick one up.
What Makes This Trend Stand Out
- Visibility-enhancing Outerwear
- The incorporation of neon colors or reflective materials for outerwear to increase visibility can disrupt the traditional winter fashion industry.
- Weatherproof Leisure Wear
- The use of weatherproof material can disrupt the traditional leisure wear industry by providing functionality, comfort, and style to consumers.
- Limited-edition Collaborative Lines
- The production of limited-edition collaborative lines can disrupt the traditional retail industry by generating demand and exclusivity for consumers.
Sectors Adopting This
- Winter Sports Apparel
- Winter sports apparel manufacturers can innovate by incorporating weatherproof materials and visibility-enhancing designs while still providing stylish and comfortable options for consumers.
- Fashion Retail
- Fashion retailers can innovate by collaborating with other brands to produce limited-edition lines that generate exclusivity and demand for consumers.
- Leisure Wear
- Leisure wear manufacturers can innovate by incorporating weatherproof materials and functionality into their designs while still maintaining comfort and style for consumers.
