The Nike Feather Pavilion is a part of the Nike Flyknit Collective Project and is made entirely from recycled materials. Lead designer Arthur Huang has become known for creating eco-friendly artwork, like the EcoARK, the world's first functional public structure that is made from 1.5 million recycled PET bottles.
The Nike Feather Pavilion "allows people to go into its circular piano-like structure and basically jump around or do exercises on it, creating different spatial sensation that moves through cables," says Huang. The interactive nature of the installation plays to the sport-centric core of the Nike Flyknit Pavilion, which is currently being displayed in Beijing.
Companies have been increasingly supporting artists and incorporating art into their products. This aligns businesses with culture, which builds relationships between customers and brands.
Key Themes Behind This Trend
- Eco-friendly Art Installations
- Creating art installations from recycled materials and promoting sustainability.
- Interactive Sport-centric Experiences
- Designing installations that allow people to engage in sport-like activities for a unique sensory experience.
- Artistic Collaborations in Branding
- Companies partnering with artists to incorporate art into their products for cultural alignment and customer engagement.
Where This Applies
- Fashion and Apparel
- Exploring sustainable and eco-friendly materials in fashion and apparel products.
- Architecture and Design
- Incorporating interactive and eco-friendly installations in architectural and design projects.
- Marketing and Advertising
- Partnering with artists to create artistic advertisements and promotions for brands.
