Contrasting Subculture Captures

The October 2012 Harper’s Bazaar Russia Issue Blends Mods

The October 2012 Harper’s Bazaar Russia boasts an editorial that blends two beloved subcultures.

Seamlessly marrying the styles of 60s mod and the aesthetic of Bohemia, this fall editorial exudes a nouveau aesthetic. A showcase of fall style, the fashion story stars models Ksenia Nazarenko and Helga Gelfrikh. They sport makeup looks that are reminiscent of model Twiggy and that exemplify 60s glamour.

With the showcase of prints, this editorial takes fall fashion to ornate levels of chic visuals. The edgy approach to this fall editorial is refreshing in its pairing of seemingly opposite pieces like fedoras and tailored suits. Lensed by photographer Aleksey Kolpakov, the captures entice with a muted matte palette that is done to perfection.

Mod-boho Fusion
There is opportunity for designers to create clothing lines that blend the styles of 60s mod and Bohemian aesthetics, and appeal to consumers looking for a fresh, fashion-forward look.
Ornate Fall Prints
There is a trend towards ornate prints for fall fashion, creating opportunities for textile manufacturers and designers to incorporate intricate patterns and designs into their clothing and accessories.
Edgy Pairing of Opposites
The trend of pairing seemingly opposite pieces, such as fedoras and tailored suits, offers opportunities for retailers to create fashion-forward looks that break traditional style rules.

Where This Applies

Fashion
This trend in contrasting subculture captures offers opportunities for fashion designers, textile manufacturers, and retailers to create and market new styles and product lines.
Photography
As shown by photographer Aleksey Kolpakov, contrasting subculture captures can offer unique and visually interesting photo opportunities for photographers across various genres and industries.
Makeup and Beauty
The makeup looks in this editorial, inspired by 60s icon Twiggy, present opportunities for makeup artists and beauty brands to draw inspiration and create new, retro-inspired looks.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 61%
Freshness 8%

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