Eclectically Western Menswear

The Rochambeau Spring/Summer 2013 Collection Reinvents Classics

The Rochambeau Spring/Summer 2013 menswear collection channels a western nomad aesthetic. The mostly monochromatic collection surprises with subtle hints of coral hues and earthy prints.

The New-York based label reinvents classic suit silhouettes, trading in tailored cuts for draped and oversized shapes. Moreover, models sport comfy tees and eclectic accessory pieces that are paired with sleek garments. These ensembles are a modern take on classics, translating minimal tailoring for the modern-day fashion lover.

From lengthy tunic button-downs and effortlessly elegant coats to tribal jewel neckwear, the Rochambeau Spring/Summer 2013 menswear collection is bold and unexpected. This cool catalog spread showcases fashion-forward shapes and multiple transparency textiles that are tailored to create a relaxed and modern fit.

Western Nomad Aesthetic
Opportunity for brands to incorporate western-inspired designs and prints into their menswear collections, creating a unique and eclectic style.
Draped and Oversized Silhouettes
Disruptive innovation opportunity for fashion brands to explore more relaxed and oversized shapes in their menswear offerings, moving away from traditional tailored cuts.
Modern Minimal Tailoring
Opportunity for fashion designers to reimagine classic suit silhouettes with a modern twist, combining minimalistic tailoring techniques with sleek and contemporary designs.

Where This Applies

Fashion
Fashion brands can leverage the western nomad aesthetic, draped and oversized silhouettes, and modern minimal tailoring to create innovative menswear collections.
SCORE
1.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 13%
Freshness 8%

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