Employees can now receive free underwear at select Japanese companies courtesy of Furipan, a company that prints advertisements on boxers.
In a brief questionnaire posted on Furipan's site, most men see their underwear approximately eight times a day, allowing for consistent exposure of the same product eight times. Any additional exposure to anyone but the wearer would most likely come from doing laundry. Since there isn't a lot of space in Japan and apartments are notoriously small, most home owners do not own a drier and clothes are often hung out to dry, which can allow neighbors to see the ads as well.
To sign up, employees can just go on the site and fill in their information to receive up to seven pairs of free ad-supported underwear shipped for free to their house each month.
What's Driving This Trend
- Promotional Underwear
- Companies can start offering free ad-supported underwear as a promotional item.
- Advertising on Undergarments
- Brands can explore advertising on undergarments as a way to increase brand visibility and awareness.
- Targeted Advertising
- Brands can target specific demographics with underwear advertising based on gender, age and other factors.
Who This Affects Most
- Apparel
- Apparel companies can explore offering free branded underwear as a promotional item or start advertising on undergarments.
- Advertising
- Advertising agencies and brands can start exploring the possibility of advertising on undergarments for targeted advertising and increased brand visibility.
- Startup
- Startup companies can enter the promotional apparel industry by offering free ad-supported underwear and capitalizing on this new trend.
