Edgy Projection Editorials

The Doll House Nigel Lew Portrait Series Features Layered Imagery

'The Doll House' Nigel Lew portrait series stars Ming model Lucas Garcez who poses in striking photographs infused with wall-projected images. The projections feature the famed Barbie doll along with a slew of other iconic pop culture-infused images.

Visionary photographer Nigel Law captures Lucas in the heart of Shanghai, juxtaposing the model's eccentric and skin-bearing wardrobe with quirky and whimsical wall projections. From revealing swimwear styles and cool casuals to nautically printed attire, The Doll House Nigel Lew fashion story is bright and fun, failing to take itself too seriously.

These projected portraits feature intricately layered images of iconic subjects that reference different eras in pop culture. The vibrantly hued and visually bold editorial makes for a perfect tribute to the summer's end.

Layered Projection Photography
Disruptive innovation opportunity: Explore the use of layered projection photography to create visually striking editorial content in various industries.
Pop Culture Nostalgia
Disruptive innovation opportunity: Incorporate nostalgic references to iconic pop culture figures and eras in advertising campaigns to engage and resonate with consumers.
Whimsical Fashion Editorials
Disruptive innovation opportunity: Combine fashion photography with playful and whimsical elements, such as projected images, to create captivating and unique editorial stories.

Industries Being Reshaped

Advertising
Disruptive innovation opportunity: Experiment with layered projection photography in advertising campaigns to create eye-catching and memorable visuals.
Fashion
Disruptive innovation opportunity: Integrate projected images into fashion editorials to enhance storytelling and create visually dynamic content.
Art
Disruptive innovation opportunity: Use layered projection photography as a medium for artistic expression, pushing boundaries and creating visually engaging installations.
SCORE
4.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 55%
Freshness 8%

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