The slightly stiff triangular prisms of this Body Shop packaging concept might make the bottles look a little more cookie-cutter than the brand usually sells. Interestingly, the scheme is actually quite clever as a means to express environmentally friendly priorities.
First of all, the three-sided equilateral shape is reminiscent of the universal recycling symbol, perhaps indicating that the material of the containers is eco-derived. What the prismic form also does for the product is make the bottles fit neatly together during transportation, saving space and lowering the costs and emissions of shipping. In addition to this clever tessellation stowing strategy, Lun Yau's proposal demonstrates that the receptacles can be stacked as well.
To complete the nature-loving aspects of Body Shop packaging, a handwritten typeface communicates an attentiveness throughout the manufacturing process.
What's Driving This Trend
- Eco-derived Packaging
- The use of eco-derived materials in packaging design, such as triangular prismatic bottles, provides an opportunity for brands to express their environmentally friendly priorities.
- Space-saving Packaging
- Designing packaging that can fit neatly together during transportation, like the tessellated prismatic bottles, offers a disruptive innovation opportunity to reduce shipping costs and emissions.
- Stackable Containers
- The concept of stackable bottles, as demonstrated by Lun Yau's proposal, presents an innovative solution for efficient and space-saving storage of cosmetic products.
Who This Affects Most
- Cosmetics Industry
- Brands in the cosmetics industry can take advantage of eco-derived packaging materials and innovative bottle designs to showcase their commitment to sustainability and attract environmentally conscious consumers.
- Packaging Industry
- The packaging industry can explore the development of space-saving and stackable container designs, like the prismic bottles, to meet the demands for efficient transportation and storage solutions.
- Manufacturing Industry
- The manufacturing industry can adopt handwritten typeface in packaging design to emphasize attentiveness and add a personalized touch to the production process.
