Photographers Dagmar Keller and Martin Wittwer have created a unique and stunning photo commentary called 'I Knew Some of You Better Than Others, but I Miss You All.'
A commentary on society's modern perceptions of beauty, the series features the bodies of Dagmar Keller and Martin Wittwer, with photos of models' faces used in place of the photographers' faces. The series is amazingly executed, with the angles and contours of the photos almost perfectly aligned to Keller's and Martin's bodies.
The contrast between the perfect-looking models in the photos and Keller's and Wittner's ordinary -- or "crude, raw physicality," as PSFK describes -- bodies highlights advertising media's disjointed notion of beauty as it pertains to real-world beauty and conveys an interesting take on today's ideas of physical perfection.
Why This Trend Is Growing
- Body Image Perception
- Opportunity: Develop innovative marketing campaigns that challenge unrealistic body standards and promote body positivity.
- Visual Manipulation
- Opportunity: Create disruptive technologies that allow for seamless integration of different images to challenge visual illusions in media.
- Authentic Representation
- Opportunity: Create platforms that prioritize diverse and authentic representation to challenge conventional beauty norms.
Industries Being Reshaped
- Advertising
- Opportunity: Rethink traditional advertising approaches to embrace diversity and redefine beauty standards.
- Photography
- Opportunity: Experiment with innovative techniques that provoke thought and challenge societal norms.
- Fashion
- Opportunity: Redefine the fashion industry by embracing inclusive representation and promoting body positivity.
