Thanks to technology that allows apparel design to be crafted to highlight your best bits and diffuse the rest, shopping for the perfect pair of jeans is now a piece of cake, and the Benetton Pin Up Denim collection falls into this category. Benetton's new jeans collection features denim that was designed based on your body's shape rather than standard sizes and fits.
Comprising two separate lines -- Shape and Lift -- the Benetton Pin Up Denim collection offers jeans that are specifically designed to enhance a woman's curves. For the Shape line, features like a slenderizing fabric panel inside of the jeans visually flatten the belly area, while a higher waist ensures the legs look longer and leaner. As for the Lift line, the jeans features lower waists and heart-shaped rear yokes that "lift" the butt and accentuate slim legs.
What's Driving This Trend
- Body Shape Denim Design
- Technology to design denim based on body shape is revolutionizing the fashion industry.
- Curve-enhancing Apparel
- Apparel designed to enhance natural curves through design and materials is disrupting traditional sizes and fits.
- Targeted Apparel Design
- Apparel targeted at specific body areas, like the belly and butt, is providing fashion solutions for consumers.
Who This Affects Most
- Fashion
- The fashion industry can use technology to create custom apparel designs that fit body shapes more accurately.
- Apparel
- Curve-enhancing denim and targeted design is disrupting traditional sizing and fit in the apparel industry.
- Retail
- Retailers can offer personalized shopping experiences by using body shape technology to make recommendations and provide size-specific fits.
