Fashion photographer Ryan McGinley sets the tone with equinox-inspired warm light against the Oxfordshire woodlands for a magical mood in Dark Blooms, which was shot for the Vogue UK September 2012 issue. The hazy hues transform model Lara Stone into a modern-day forest goddess with tumbling loose curls paired with a down-to-earth middle part by hair stylist Luke Hersheson.
Stylist Francesca Burns creates a story full of potent winter florals, from the dark print of Gucci to the peony-colored creation by Alexander McQueen for AW 2012, while embroidery from Valentino adds a retro touch. Conjuring up images of British artist Sir John Everett Millais's painting 'Ophelia,' Stone floats in the water of the swamp, encouraging you to channel your inner mother nature.
Why This Trend Is Growing
- Dark Blooms Fashion
- Opportunities for using winter florals, hazy lighting, and outdoor photography in fashion campaigns.
- Woodland Goddesses
- Creation of modern-day ethereal looks and outdoor branding opportunities.
- Swamp-set Couture
- New opportunities for swamp-inspired, water-based design and fashion campaigns.
Industries Being Reshaped
- Fashion Industry
- Incorporating outdoor photography and ethereal looks for fashion campaigns.
- Beauty Industry
- Creating woodland or swamp-themed makeup and hair products.
- Photography Industry
- Opportunities for outdoor photography campaigns and capturing ethereal, natural looks.
