The 'When I Was a Kid' Medium site is one of the more popular collections by the new digital platform. It’s a library of nostalgia-inducing photos complete with captions that remind viewers of what was good way back when.
Medium was created by the same men who brought everyone Twitter and Blogger. What is different about this site you ask? There is Pinterest, Tumblr and countless other formats to publish out content, so what could possibly be next? It turns out Medium is very similar to Pinterest in terms of its layout. The micro-tiled posts allow easy reading and perusing, but the difference lies in the way content is organized. Each site has a theme, and some examples are 'When I Was a Kid' or ‘This Happened to Me.’ These collections can either be open to anyone to contribute or closed to the public and individually planned. The most popular posts are driven to the top of the page.
Medium is not like a personal blog page where someone’s personal and diverse interests are relayed. Instead, the collections are specific in nature.
What's Driving This Trend
- Nostalgic-content Platforms
- Opportunity for creating online platforms focused on curating and sharing nostalgic content, similar to 'When I Was a Kid' Medium site.
- Digital Nostalgia Communities
- Growing communities centered around sharing and reminiscing about past experiences, presenting potential for user engagement and targeted advertising.
- Themed Content Curation
- Exploration of curated content platforms that offer specific themes for users to contribute and engage with, like 'When I Was a Kid' and 'This Happened to Me' collections.
Who This Affects Most
- Social Media Platforms
- Opportunity for existing or new social media platforms to incorporate nostalgic content features and engage users through shared experiences.
- Digital Publishing
- Potential for digital publishing platforms to create sections or collections focused on nostalgia, attracting audiences seeking reminiscing and storytelling content.
- Advertising and Marketing
- Opportunity for brands and marketers to tap into digital nostalgia communities to create targeted advertising campaigns and invoke emotional connections with consumers.
