In the Pleix 2062 exhibit, the designers guess at the future of our world, given the direction it is moving in today.
Food is shown in paintings to be block solid and bright-colored, which nods to the profit-squeezing and highly engineered food industry. Their look shows the high-fructose nature of nourishment that is mass produced. Saran-wrapped and spotlight-illuminated Ikea furniture hint at the lack of individuality that many exhibit by gravitating towards impersonal design options. Also compelling are portraits depicting long car queues on a scenic mountain path and crowded beaches that surround a slim sliver of 'ocean,' effectively slandering the concept of the tourism industry.
Pleix's abstract pieces serve as sharp dramatization of some social issues pertinent to today's times. They fittingly call it an "experiment with prophecy."
Key Themes Behind This Trend
- Profit-squeezing Food Industry
- Disruptive innovation opportunity: Develop sustainable and locally sourced food options to counteract the mass production and engineered nature of current food industry.
- Lack of Individuality in Design Options
- Disruptive innovation opportunity: Create customizable and unique design solutions that cater to individuals' tastes and preferences, countering the impersonal nature of current design trends.
- Slandering of Tourism Industry
- Disruptive innovation opportunity: Develop sustainable and less crowded travel options that offer authentic and less tourist-driven experiences, challenging the conventional concept of tourism.
Where This Applies
- Food Industry
- Disruptive innovation opportunity: Revolutionize the food industry by introducing new sustainable practices and emphasizing locally sourced and healthier food options.
- Design Industry
- Disruptive innovation opportunity: Shake up the design industry by offering customizable and unique design solutions that cater to individual preferences and challenge the mass-market approach.
- Tourism Industry
- Disruptive innovation opportunity: Transform the tourism industry by promoting sustainable and authentic travel experiences that go beyond popular tourist destinations and overcrowded attractions.
