The Brit & Co. chunky necklace is a simple and affordable do-it-yourself project that creates a chic alternative to expensive jewelry. The inspiration for this project came from the bright colored J.Crew necklaces, which became a hit this summer season. Remarkably, the handmade Brit & Co. designs look almost identical, and are a fraction of the cost.
The materials needed to put these pieces together include chains, colored spandex, needle nose pliers, scissors and some gold hoops or clasps. You simply cut the spandex into thin strips and knot them. Then take six straps and tie them at the top, and weave them together. Lastly, you attach it to the chains, and you are done.
Projects like these are ideal for those who are on a tight budget. Best of all, the final product is incredibly stylish.
Why This Trend Is Growing
- Affordable DIY Jewelry
- Opportunity for brands to create DIY jewelry kits using unconventional materials to cater to consumers on a tight budget.
- Replicating Expensive Fashion
- Disruptive innovation opportunity: Designers can create affordable alternatives to high-end jewelry by using unconventional materials and DIY techniques.
- Minimalist Statement Jewelry
- Brands can tap into the minimalist trend by creating simple yet eye-catching statement jewelry pieces using unconventional materials like spandex.
Industries Being Reshaped
- Fashion Accessories
- Fashion brands can explore creating affordable DIY jewelry collections to attract budget-conscious consumers.
- Craft and Hobby
- Opportunity for craft and hobby stores to offer DIY jewelry kits and supplies to DIY enthusiasts.
- Online Retail
- E-commerce platforms can target the DIY jewelry market by offering a wide range of unconventional materials and tools for customers to create their own jewelry pieces.
