Spektre's Summer 2012 eyewear collection displays a series of reflective shades. Orange, pink, green and blue lenses let on a rather psychedelic take on the blockage of the sun, excellent for those who covet sassy in your face menswear looks.
The Milan-based Spektre company claims to not be interested in the market. The label has instead remained dedicated to fashion only, and to its base of avant-garde clients. The availability of these products in only the best couture stores has drawn attention to the brand, although these reflective pieces do so without the need for an upscale display. The miniature mirrors make for an interesting summertime look no matter the surroundings, one that will definitely turn heads this season.
What's Driving This Trend
- Reflective Sunglasses
- The trend of using reflective surfaces in sunglasses can lead to the development of new designs and materials.
- Psychedelic Eyewear
- The use of bright and bold colors in lenses can disrupt the traditional perception of sunglasses and create a market for expressive eyewear.
- Avant-garde Fashion
- The market for high-end fashion and designer eyewear can be expanded by appealing to a niche group of avant-garde consumers.
Who This Affects Most
- Eyewear
- Eyewear companies can innovate by incorporating reflective surfaces and bright colors into their products to attract a new market of customers.
- Fashion
- Fashion brands can disrupt the traditional trends of sunglasses by creating avant-garde eyewear that appeals to an exclusive market of consumers.
- Luxury Retail
- Luxury retail stores can offer exclusive high-end designer eyewear that appeals to the niche market of avant-garde consumers.
