The 'TieTry' company provides men with a monthly subscription service that sends out name brand ties. This service is ideal for those who like versatility in their wardrobe. Instead of constantly spending money on new ties, this service allows you to wear the garment until you are sick of it, and then send it back to have a new one sent out.
Once a client signs up on the company's website, he simply select the ties they please, which is then set up in a queue ready to be shipped out when needed. The service only costs $11.99 a month, however, other subscription packages are available as well.
This is great for business men who constantly have to attend functions and events, and it would also be ideal for weddings.
What's Driving This Trend
- Menswear Rental Subscriptions
- Disruptive innovation opportunity: Meeting the increasing demand for sustainable fashion and cost-effective wardrobe options by offering monthly rental subscriptions for designer menswear.
- Versatile Wardrobes
- Disruptive innovation opportunity: Creating clothing rental services that offer a wide range of options for customers to have a versatile wardrobe without the need for constant spending.
- Subscription Fashion Services
- Disruptive innovation opportunity: Providing subscription-based fashion services that cater to specific needs, such as tie rentals, to offer convenience and variety to customers.
Who This Affects Most
- Fashion Rental
- Disruptive innovation opportunity: Capitalizing on the growing trend of rental fashion by providing menswear rental services that offer quality and name brand options at an affordable price.
- Sustainable Fashion
- Disruptive innovation opportunity: Tapping into the market of eco-conscious consumers by offering menswear rental subscriptions as a sustainable alternative to buying new items.
- Event Attire
- Disruptive innovation opportunity: Catering to the needs of business professionals, wedding attendees, and event-goers by offering rental services specifically for stylish and formal attire.
