Marc Andersen uses silk scarves as a canvas for his unisex prints that mix dreamy urban landscapes against geometric shapes of the city. A reacurring theme of reaching the sky is apparent, whether it is the mushroom cloud, heaven, tree tops, the galaxy, or a city skyline. Some prints create a freeing sense of a romantic dystopia.
The Berlin-based team that makes up Marc Andersen have referenced their stiles, graphics and images to the Nu Disco Music and the underground cultural scene in Berlin that makes up the 80s revival. With all of the scarves made and printed in Como, Italy, these scarves become luxury pieces of art to wear and add to your wardrobe, creating a younger rival to some of the other scarf brands out there.
Why This Trend Is Growing
- 80s Revival Fashion
- The resurgence of 80s fashion provides an opportunity to innovate with prints that mix urban landscapes with geometrical shapes.
- Luxury Artwear
- Using silk scarves as canvases for prints creates an opportunity for a new type of luxury fashion artwear.
- Romantic Dystopian Prints
- A recurring theme of reaching the sky and creating a freeing sense of romantic dystopia offers innovation opportunities for streetwear and accessories.
Industries Being Reshaped
- Fashion Industry
- Incorporating 80s revival fashion and luxury artwear into fashion collections can create a unique market for younger consumers.
- Art Industry
- Using silk scarves as canvases for prints creates a new avenue for artists to showcase their work in the fashion industry.
- Streetwear and Accessories Industry
- Using romantic dystopian prints on streetwear and accessories creates a unique niche for young consumers who are drawn to these types of themes.
