Upcycled Woven Rugs

SerpentSea Mats are Made From Reused Marine Rope

Created by owner Sophie Aschauer, these SerpentSea mats are beautifully woven and feature a dynamic use of colors and material.

Aschauer was inspired to make these pieces while on a sailing trip in Nantucket, and went on to use recycled marine rope to create the intricate mats. Gaining much-deserved attention for their eco-friendly angle and subtle but eye-catching use of different textures and hues, this is some seriously whimsical home decor sure to appeal to eclectic homeowners. The distinct weaving styles that Sophie uses are 'Bonnie,' 'Drake' and 'Morgan,' each named after some of the most infamous pirates of the 17th century.

Nautical, gorgeous and subtle enough to work in a variety of decor styles, these mats are sure to be bestsellers, and have a fabulously charming backstory to boot.

Upcycled Home Decor
Opportunity to create eco-friendly products using recycled materials in the home decor industry.
Colorful Woven Mats
Disruptive innovation opportunity to introduce vibrant and textured mats into the textile industry.
Nautical-inspired Design
Potential to incorporate nautical themes into various design industries, such as interior design and fashion.

Sectors Adopting This

Home Decor
The home decor industry can explore upcycled materials and environmentally friendly products to meet the demand of conscious consumers.
Textile
The textile industry can embrace the use of vibrant colors and intricate textures inspired by the upcycled woven mats to create unique and eye-catching products.
Design
Design industries, including interior design and fashion, can incorporate elements of nautical-inspired design to create unique and visually appealing products and environments.
SCORE
4.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 73%
Freshness 8%

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