The Lacoste L!ve Fall/Winter 2012 menswear collection embraces the great outdoors while highlighting the brand's signature iconography. Setting sail for the upcoming style season, the camper-inspired collection features color-blocked outerwear like varsity and bomber jackets as well as parkas and layered vests.
This bundled up collection does not shy away from color, fusing bold aesthetics along with purposeful design details. Both wearable and multifunctional, the Lacoste Fall/Winter 2012 menswear line is showcased in a fun in-studio photo shoot starring British rising star Callum Wilson.
The young model sports the French label's iconic staples while exuding an effortless elegance without ever trying too hard. Callum is youthful and fresh faced, exuding a spirit and energy that embodies the Lacoste brand.
What's Driving This Trend
- Color-blocked Outerwear
- The Lacoste L!ve collection features color-blocked outerwear, showcasing a disruptive innovation opportunity to incorporate bold aesthetics with purposeful design details.
- Camper-inspired Style
- The Lacoste L!ve collection's camper-inspired theme presents a disruptive innovation opportunity by offering wearable and multifunctional styles with a fresh and youthful spirit.
- Effortless Elegance
- The Lacoste L!ve Fall/Winter 2012 menswear collection's effortless elegance aesthetic could inspire disruptive innovation in other industries, like the beauty industry, by offering a more natural and easy-going approach to fashion and beauty.
Who This Affects Most
- Fashion
- The Lacoste L!ve collection's color-blocked outerwear and camper-inspired theme present opportunities for disruptive innovation in streetwear, outdoor apparel, and sustainable fashion industries.
- Photography
- The Lacoste L!ve collection's fun in-studio photo shoot, showcasing the youthful and fresh-faced model Calum Wilson, presents disruptive innovation opportunities in the photography industry that embraces and promotes a natural and effortless aesthetic.
- Marketing
- The Lacoste L!ve Fall/Winter 2012 menswear collection's branding and marketing strategies, which tap into a fresh and youthful spirit, present opportunities for disruptive innovation in the branding and marketing industry that aim to promote a more positive and energetic image.
