The editorial starring model Elsa Andrade for Elle Vietnam centers around a different type of porcelain doll. Sleek and exotic, her Asian features are accentuated by artistic eyeliner strokes, red lips and perfectly powered skin. Not to mention the subtly sculptural shape of her raven black hair.
Lensed by photographer Xi Sinsong in collaboration with creative director Phuong My, the editorial starring Elsa Andrade for Elle Vietnam may showcase minimalist makeup looks, but they have been dramatically executed to prove to women that simple can be as eye-catching as flamboyant. Using only NARS Cosmetics, makeup artist Misha Shahzada painted the dark-haired beauty as though she were a canvas. Hairstylist Arturo Swayze perfected the studio looks a coif that is somehow both put together and ruffled.
What's Driving This Trend
- Minimalist Makeup
- The use of minimalist makeup to create eye-catching looks, showcasing an opportunity for simpler beauty products and techniques.
- Asian-inspired Aesthetics
- The emphasis on Asian-inspired aesthetics in beauty and fashion, allowing for exploration and innovation in ethnic and cultural representation.
- Sculptural Hair
- The use of sculptural hair techniques to add dimension and texture, creating an opportunity for more creative, bold hairstyles and tools.
Who This Affects Most
- Cosmetics
- The cosmetics industry has an opportunity to create and market more minimalist makeup products and techniques that still create eye-catching looks.
- Fashion
- The fashion industry has an opportunity to explore and innovate with more Asian-inspired aesthetics, creating more diverse and representative fashion collections.
- Hair Care
- The hair care industry has an opportunity to develop more innovative products and tools that allow for sculptural and bold hairstyles.
