Punchy Prepster Lookbooks

The Ralph Lauren Resort 2013 Collection is Prim and Proper

Back after a four year hiatus, the Ralph Lauren Resort 2013 collection is full of eye-catching contemporary prepster uniforms. The American designer has not shown a resort collection to the press for quite some time, so the release is met with great excitement.

Known for its classic tailored ensembles, Ralph Lauren has brought back some of its key staples in punchy seasonal colors. Neon lime, fluorescent yellow, barbie pink and fruity tangerine start the line off on a strong, color-packed note. Unlike other resort designers, the Ralph Lauren Resort 2013 collection begin with vibrant hues, then closes off with neutral safari duds. Flared pantsuits and fringed details give off a retro boho vibe to this poised preppy lookbook.

Even if neon pink doesn't get your shopping senses tingling, the Ralph Lauren Resort 2013 collection has something for all ages and shapes.

Contemporary Prepster Uniforms
Opportunity to create modern, fashion-forward versions of traditional preppy clothing.
Punchy Seasonal Colors
Opportunity to incorporate bold, vibrant hues into fashion collections.
Retro Boho Vibe
Opportunity to mix retro and bohemian styles to create a unique, nostalgic fashion aesthetic.

Industries Being Reshaped

Fashion
Opportunity for fashion brands to create bold, contemporary preppy clothing.
Resort Wear
Opportunity to incorporate vibrant colors and retro boho elements into resort wear collections.
Retail
Opportunity for retailers to showcase and sell modern, retro-inspired preppy fashion.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 40%
Freshness 8%

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