The Surface by Microsoft is poised to compete against the mecca of tablets -- Apple's wildly popular iPad.
Designed to operate with either Windows 8 and Windows RT, Microsoft's tablet will certainly fuel the rivalry that exists between Apple and Microsoft. With the addition of the Type Cover screen protector that doubles as a thin, yet useable, keyboard and track pad, the device has already created an outside accessory to supply for the two commonly lusted after features that are not offered in a tablet format.
The Surface also boasts a full HD screen display and full-sized USB and HDMI ports for functionality not traditionally afforded by a tablet. The company has yet to release a launch date or price point but judging from all the hype surrounding the product, Microsoft seems to have outdone themselves.
What Makes This Trend Stand Out
- Tablet Rivalry
- The competition between Microsoft's Surface and Apple's iPad presents opportunities for disruptive innovation in the tablet market.
- Convertible Tablets
- The introduction of the Type Cover screen protector with a keyboard and trackpad creates opportunities for disruptive innovation in the tablet accessory market.
- Improved Functionality
- The inclusion of full HD screen display and full-sized USB and HDMI ports in the Surface opens up opportunities for disruptive innovation in tablet functionality.
Sectors Adopting This
- Technology Hardware
- The tablet rivalry between Microsoft and Apple creates opportunities for disruption and innovation in the technology hardware industry.
- Accessories
- The introduction of the Type Cover accessory for the Surface presents opportunities for disruptive innovation in the tablet accessory industry.
- Consumer Electronics
- The Surface's improved functionality compared to traditional tablets opens up opportunities for disruptive innovation in the consumer electronics industry.
