A huge deviation from typical running gear, the Snow White Under Armour costume by Etsy user Helen McCarty is a nostalgic way to get ready to run.
Handmade and almost exactly resembling the original costume that inspired it, this Snow White gear is made of heat-sensitive Under Armour material and is ready to accompany wearer's on whatever athletic adventures they may embark on. Colored in the iconic fairy tale scheme, albeit with a bit more sheen, this costume lets princesses get down and dirty without allowing delicate outfits to get in the way.
The custom-made creation is a little bit more expensive than your average workout ensemble, but with the amount of fun this could inject in to an average run, it just might be worth the $149 price tag.
What's Driving This Trend
- Princess-inspired Athletic Gear
- Athletic gear embracing fairy tales to make exercising enjoyable.
- Handmade Sports Costumes
- Customized sports apparel with the look and feel of fictional characters.
- Heat-sensitive Workout Attire
- Athletic wear that changes color with heat for trendy and unique exercise experience.
Who This Affects Most
- Sportswear Industry
- Innovation and differentiation in the athleisure wear industry.
- Cosplay Industry
- Opportunity for cosplayers to exercise and stay active in full costume with specialized sports wear.
- Themed Races Industry
- Creating athletic events that encourage and cater to the cosplay and fandom communities.
