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Glamorous Rebel Campaigns

The Versace Fall/Winter 2012 Menswear Advertorial is Sharp

— June 14, 2012 — Fashion
The Versace Fall/Winter 2012 menswear cam­paign stays true to the Italian fashion house's glam image. Famed pho­tog­ra­phic duo Mert & Mar­cus capture a moody and monochromatic campaign that is both sharply styled and rebelliously retro.

This advertorial stars mod­els Dmitriy Tan­ner and Philipp Schmidt, who were shot on site in London. The duo are styled by David Brad­shaw, sporting daring looks that include embellished jackets and patterned pants among other ornate pieces.

The Versace Fall/Winter 2012 ad campaign shines a light on mil­i­tary-inspired silhouettes, impeccable tailoring and the opu­lent accents synonymous with the luxe label. This edgy portrait series showcases classic looks made modern with over-the-top detailing that includes sequins, decorative buttons and a hint of sparkle.
Trend Themes
1. Glam Military - Opportunities for luxury fashion brands to explore military-inspired silhouettes and embellished detailing to create a glam military trend
2. Retro Rebellion - Opportunities for fashion brands to capitalize on sharp, monochromatic and rebelliously retro looks for menswear campaigns
3. Moody Monochrome - Opportunities for fashion photographers to experiment with moody and expressive monochromatic campaign photography
Industry Implications
1. Luxury Fashion - The use of opulent accents and impeccable tailoring in the Versace Fall/Winter 2012 ad campaign presents an opportunity for high-end fashion brands
2. Mens Fashion - The use of male fashion models and rebelliously retro menswear looks presents new directions for menswear campaigns
3. Fashion Photography - The moody and monochromatic campaign photography in the Versace Fall/Winter 2012 ad campaign highlights new opportunities for fashion photographers to experiment with bold and expressive campaign styles
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