Polished 30s Lookbooks

The Kelly Love 'Pocket Full O 'Posies' Collection is Vintage-Inspired

The 'Pocket Full O 'Posies' lookbook is a sublime throwback to the posh vintage fashion of the 1930s. This collection by Australian fashion designer Kelly Love boasts ultra-feminine and romantically inspired fabrics that will lovingly adorn any wearer. Through this clothing series, Kelly Love attempts to transport fashion-lovers back in time -- a time of countryside vacations, family picnics in the park and outdoorsy games. She combines element of past femininity, actual articles of vintage lingerie and cocktails dresses from the 30s into modern pieces; the old becomes new and sought-after because of Love's creative re-working.

The pieces place high focus on the use of specific materials and stay true to the vintage fashion that first inspired them. Love uses multiple materials and contrasting embellishments including French antique lace, spotted silk, crochet collars and pleated jerseys, that simply add to its authenticity.

The 'Pocket Full O 'Posies' is a whimsically nostalgic collection that integrates past fashion and attitudes seamlessly into 21st century attire.

Vintage-inspired Fashion
There is an opportunity for designers to create modern clothing collections that draw inspiration from past eras, incorporating nostalgic elements into contemporary styles.
Romantic Fabrics
The use of ultra-feminine and romantically inspired fabrics in fashion collections provides an opportunity to create clothing that evokes a sense of elegance and nostalgia.
Creative Re-working
By creatively re-working vintage pieces and combining them with modern elements, designers can create sought-after fashion items that blend the old and the new.

Industries Being Reshaped

Fashion Design
The fashion design industry can incorporate vintage-inspired elements into their collections, offering consumers a sense of nostalgia and uniqueness.
Textile and Fabric Manufacturing
The textile and fabric manufacturing industry can respond to the demand for whimsical, ultra-feminine fabrics that evoke a romantic and vintage aesthetic.
Online Retail
Online retail platforms can showcase and sell clothing collections that creatively re-work vintage pieces, attracting customers looking for unique and nostalgic fashion items.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 76%
Freshness 8%

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