This is an ad from Stella Espresso Coffee which seeks to express to coffee drinkers in Italy just how strong their coffee is and how much "bite" it really has.
The scorpion, which is made out of coffee beans, is crawling up the woman's nose and lingering around her mouth to graphically represent that "bite". I am not a coffee drinker but that's way too much bite for me!
Implications - For those of you who don't suffer from a weak stomach or legitimate fear of bugs, this shockvertising can actually be seen as super effective. Using dramatic imagery like this for the Stella Espresso Coffee print ads gets people thinking outside the box about their favourite java!
Key Themes Behind This Trend
- Shockvertising
- Shockvertising campaigns using dramatic imagery can be super effective in getting people to think outside the box about a product or brand.
Where This Applies
- Coffee Industry
- The coffee industry can explore shockvertising techniques to create impactful campaigns that highlight the strength and unique qualities of their coffee products.
