If sustainable and social good products pique your interest, H&M for Water is a must-see campaign. The Swedish retailer has launched a new collection of resort wears for the entire family, where 25% of sales will go towards sustainable water projects.
Since 2002, the brand has sold swimsuits to support international development projects. H&M has decided to expand its initiative this year, by releasing a full collection made of sustainable materials such as Tencel, linen and organic cotton. The proceeds support an organization called WaterAid, a non-profit group that provides access to clean drinking water and sanitation to the developing world. The H&M for Water lookbook is full of Hawaiian beach motifs, festival-ready bralets and punchy coral accessories.
H&M is focusing its donations towards projects in Bangladesh, India and Pakistan where they employ workers to manufacturer its goods.
Image Credit: Additional <a rel="nofollow" href="http://www.hm.com/us/subdepartment/LADIES?Nr=214475">H&M</a>
What's Driving This Trend
- Sustainable Fashion
- Exploring the use of sustainable materials in fashion to support social good projects.
- Resort Wears
- Creating resort wear collections that contribute to sustainable water projects.
- Access to Clean Water
- Promoting initiatives that provide access to clean drinking water and sanitation in the developing world.
Who This Affects Most
- Fashion Retail
- Opportunities for fashion retailers to collaborate with non-profit organizations and support sustainable water projects.
- Manufacturing
- Manufacturers can partner with brands to contribute to social good projects in countries where they produce goods.
- Non-profit
- Non-profit organizations can collaborate with fashion brands to raise funds and support access to clean water initiatives.
