The 'Elle Sleeping Beauty' series by Olivia Frolich is sure to have you craving some sweets in order to satisfy your high-fashion taste buds. This cotton candy-colored collection resembles the makings of a fairytale and boasts a sophisticated, yet child-like demeanor.
The beautiful baby-faced model dons a courageous hair color, from which the majority of people shy away. This hair-do consists of pinks, blues, purples and various other pastel picks, which are styled in a voluptuous mass of intertwined curls.
Most of the shots are extreme close-ups of the statuesque and slender model. The main focus of these photographs is the model's hair and candy-inspired make-up, as her clothes are muted to the point that they almost blend into her natural skin tone.
What's Driving This Trend
- Pastel Hair
- Opportunity for hair product companies to create new lines of temporary hair dyes in pastel colors for those wanting to experiment with cotton candy-inspired styling.
- Candy-inspired Makeup
- Opportunity for makeup companies to create eyeshadow palettes with pastel colors inspired by candy, suitable for color-blocking and trendy complementarity with pastel hair.
- Fantastical Minimalistic Fashion
- Opportunity for fashion lines to produce garments that are minimalistic in fabric and design yet whimsical in color and aesthetic, following this trend of fantastical minimalism observed in cotton-candy coiff editorials.
Who This Affects Most
- Haircare
- Haircare product companies can develop and market new lines of temporary hair dyes in pastel colors.
- Makeup
- Makeup companies can create eyeshadow palettes with pastel colors inspired by candy, suitable for color-blocking and trendy complementarity with pastel hair.
- Fashion
- Fashion lines can produce garments that are minimalistic in fabric and design yet whimsical in color and aesthetic, following this trend of fantastical minimalism observed in cotton-candy coiff editorials.
