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New Hermes Cult Bag

The Yohji

Hermes proposes to his fans a new cult bag: the Yohji, which succeeds to the famous Birkin and Kelly bags of the French maison.
As the name suggests, this bag has been realized in collaboration with the designer Yohji Yamamoto.
Debut has been on Paris Fall/Winter 08 runway, as models wore a special crocodile edition of the bag which will be sold only in a leather version.
The simple and minimal line of Yohji makes it suitable for men also, since it's time they also have a cult bag...
Moreover the size and shape seems being able to host a laptop inside.
Yohji is available (actually not that much) in three sizes, with prices ranging from 6200 to 7000 dollars, and you can place your order in the waiting list at Paris, New York, London and Tokyo flagship stores only.

SCORE
0.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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