Naturally, a solar advertisement would play on an individual's social consciousness, moral duty, accountability to the environment, etc -- but no, not this SunRun ad.
Since solar power is actually cheaper than coal (in some places, it's the cheapest form of power you can buy) SunRun dually aims to educate consumers, erasing any preconception of having to pay more to do more for the environment. A hilarious take on why people should go solar, the SunRun message is crude, but eerily relatable. It is refreshing to see a company go directly for the meat of what customers want instead of embellishing their message with a guilt trip tactic.
As clever as they come, this YouTube commercial is a must see. Sunrun vocalizes what everyone is thinking -- it's not always about buying organic, the dolphin babies, or going green -- rather, it's about saving one's own green.
Why This Trend Is Growing
- Cost-effective Solar Power
- Disruptive innovation opportunity: Develop innovative financing models and marketing strategies that emphasize the cost savings of solar power compared to traditional energy sources.
- Direct and Relatable Messaging
- Disruptive innovation opportunity: Create advertising campaigns that directly address consumer desires and provide clear, relatable messaging without guilt-trip tactics.
- Humorous Solar Advertisements
- Disruptive innovation opportunity: Explore the use of humor in solar advertisements to engage and entertain consumers while promoting the benefits of solar power.
Industries Being Reshaped
- Renewable Energy
- Disruptive innovation opportunity: Foster the growth of companies that offer solar power solutions and develop new technologies to maximize energy efficiency.
- Advertising and Marketing
- Disruptive innovation opportunity: Innovate in advertising and marketing strategies, focusing on creative messaging and developing campaigns that resonate with consumers.
- Finance
- Disruptive innovation opportunity: Create innovative financing models and financial products that make solar power accessible and affordable for a wider consumer base.
