It is not just local parks and neighborhood streets that require the occasional community cleanup as the Mountain Riders campaign shows. Other, more remote but equally used locations also require the tender, love and care that homes receive. By receiving such attention, these slopes will be able to better meet the standards of their visitors.
Conceived and executed by Marcel, an ad agency based in Paris, France, the Mountain Riders campaign centers around three different snowmen in life-saving situations. Skiers and snowboarders perform cardiac massage, heimlich and mouth-to-mouth maneuvers to help save these snowmen and, ultimately, the mountain they reside on. It encourages people to "participate in our clean the slopes day."
The Mountain Riders campaign was art directed by Julien Simons with creative direction by Emmanuel Lalleve and Florent Imbert. It was imaginatively photographed by Sacha Goldberger.
Key Themes Behind This Trend
- Community Clean-up Campaigns
- Conceived and executed by Marcel, the Mountain Riders campaign showcases the importance of community clean-up efforts and encourages participation in similar campaigns.
- Leveraging Conservation Efforts for Advertising
- The use of snowmen in life-saving situations demonstrates the creative potential for leveraging environmental causes for advertising purposes.
- Branding Through Social Responsibility
- The Mountain Riders campaign demonstrates the potential for brands to increase awareness and goodwill by aligning with socially responsible causes.
Where This Applies
- Advertising
- The creative use of snowmen in the Mountain Riders campaign highlights potential for advertising agencies to leverage conservation and community clean-up efforts in their campaigns.
- Sporting Goods
- Partnering with community clean-up campaigns such as Mountain Riders may provide a unique branding opportunity for sporting goods companies.
- Environmental Conservation
- The Mountain Riders campaign highlights the importance of environmental conservation and the potential for increased public engagement through creative campaigns such as this.
