Spy Optic is a California-based menswear eyeglass label. The brand is known to focus on athletic styles, accommodating the specific needs of skiers, bikers and climbers. The Spring/Summer 2012 Crosstown Collection builds on this history, displaying another round of well-received sporty-chic designs. The company has remained candid about the inspiration behind the current summertime shades, and has released the exact images that it referenced during the production of the Crosstown line via Instagram.
The Spy Optic Instagram photos lead viewers into the vintage themes that are at the heart of the organization. Retro surfboards and black-and-white jazz musicians conjure up classic visions of 1950s scenes. The use of a smartphone application to convey influence here is remarkable, providing consumers with further product knowledge and understanding.
What's Driving This Trend
- Smartphone Influencer Marketing
- Using smartphone applications to convey product influence allows brands to provide consumers with further knowledge and understanding.
- Vintage-themed Branding
- Incorporating retro elements like surfboards and jazz musicians in branding creates a classic and nostalgic appeal.
- Inspiration-driven Product Development
- Sharing exact images that inspired product lines on platforms like Instagram enables brands to establish a transparent and authentic connection with consumers.
Who This Affects Most
- Eyewear
- The eyewear industry can leverage smartphone influencer marketing to enhance brand visibility and educate consumers about their product offerings.
- Fashion
- In the fashion industry, incorporating vintage-themed branding can create a unique and timeless image for brands, attracting consumers who appreciate nostalgia.
- Social Media Marketing
- Social media marketing services can explore innovative ways to support inspiration-driven product development, allowing brands to build stronger connections with their target audience.
