Animal Sacrifice Artwork

Die Guillotine is an Experiment of Democracy

Die Guillotine is an experiment by Rouven Materne and Iman Rezai, who have decided to explore how democracy works in the online world.

The two artists have constructed a 12-foot florescent-colored guillotine that they plan to use to decapitate an unsuspecting sheep unless the results of an online poll conclude “nein.”

A university spokesperson has assured the public that the two will not follow through with the plan, but both artists assert that they are determined to see this project through to fruition.

Twenty-one days remain before the poll closes and thus far nearly a million people have cast their votes with roughly equal numbers in favor and against the proposed execution. You too can exercise your belief in the sanctity of life or satisfy your morbid curiosity by voting "nein" or "ja."

Online Democracy
The use of digital platforms and tools to enable democratic decision-making processes and crowd-sourced decision making.
Performance Art
Art installations, exhibits, and performances that involve live interaction, participation, and feedback from audiences.
Controversial Art
The creation and display of art installations that explore provocative, taboo or sensitive topics and themes.

Where This Applies

Technology
Developing platforms, applications and tools for digital and online democratic decision-making.
Entertainment
Funding, producing and exhibiting live action, participatory and provocative art performances for audiences.
Marketing
Developing, executing and measuring marketing campaigns that leverage provocative, taboo or sensitive themes associated with controversial art installations.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 50%
Freshness 8%

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