Right on the heels of a motivational ad titled 'Make it Count,' Nike has released another commercial, dubbed 'I Would Run To You,' which appeals to customer’s hearts rather than their desire to improve their cardio.
It's is a sweet little video about a long-distance couple who are running (and singing) across the country to see each other. Complete with an original song, celebrity cameos and humor, this is a clever and sweet campaign about to go viral.
Developed to promote Nike’s Free Run+ shoes, the bit (featuring Rosie Huntington Whiteley and skateboarder Theotis Beasley) was drawn up based on the idea that only the fittest of individuals can sing and run all at once.
As part of this campaign, Nike will launch a “Free Running Karaoke” mix to challenge customers to try their hand at singing while running.
What's Driving This Trend
- Emotional Advertising
- Utilizing heartfelt storytelling in advertisements to appeal to customer's emotions rather than traditional marketing tactics.
- Celebrity Collaborations
- Incorporating famous figures into advertising campaigns to increase brand recognition and engagement.
- Interactive Challenges
- Creating interactive initiatives for customers to participate in, such as singing while running, to foster engagement and brand loyalty.
Who This Affects Most
- Sports Apparel
- Opportunity for sports apparel companies to explore innovative and emotional approaches to advertising.
- Music Streaming
- Opportunity for music streaming platforms to partner with brands in creating custom playlists for interactive customer challenges.
- Fitness Technology
- Opportunity for fitness technology companies to develop products that incorporate music and singing into the workout experience.
