Peaceful Walks is an online video site that offers dozens of free-to-watch, three minute nature videos. Besides providing inspiration and relaxation, the site also serves as a conservation advocacy service. Viewers can promote their favorite environmental organizations through sponsoring the videos on the site. Sponsors receive personalized, shareable media (photo or video) to share with family and friends that shows their support for their selected organization.
Environmental organizations benefit by receiving free, personal promotion of their cause by each sponsor. This “word of mouth” promotion reaches each sponsor’s personal network of contacts, at no cost to the non-profit. Peaceful Walks also conducts a quarterly competition to share 10% of all sponsorship proceeds with their supported non-profit organizations.
Key Themes Behind This Trend
- Nature Video Promotion
- Creating shareable videos that promote environmental causes can be a disruptive innovation opportunity for content creators and social media marketers.
- Crowdfunding Content Creation
- Using sponsorships and donations to fund the creation of content can be a disruptive innovation opportunity for non-profits and independent content creators.
- Online Conservation Advocacy
- Developing online platforms that promote and sustain conservation advocacy can be a disruptive innovation opportunity for advocacy groups and tech startups.
Where This Applies
- Environmental Non-profits
- Partnering with content creators and social media marketers to create shareable videos that promote their causes can be a disruptive innovation opportunity for environmental non-profits.
- Media and Entertainment
- Creating engaging content that promotes environmental causes can be a disruptive innovation opportunity for media and entertainment companies looking to differentiate themselves and contribute to social and environmental causes.
- Technology
- Developing online platforms and tools that support conservation advocacy and fundraising can be a disruptive innovation opportunity for tech startups.
