To encourage consumers to mindfully experience time in the bathtub as an opportunity to stop, enjoy, relax and escape, Seascape packaging was designed to express the splendor of the environment and reference the high quality of the natural ingredients in each product.
Bianca O’Connor took a very different approach to achieving this from the way that many designers have come to showcase organic goods. There isn't a single hint of that brown recycled paper or a liberal use of forest green ink branding the Seascape Island Apothecary line. Instead, many of the boxes that contain the body wash bottles and pumps are predominantly white, referencing the purity of the products and the cleansing properties of the ocean. However, Seascape packaging is also elegantly embellished with gorgeous graphic illustrations of colorful flowers, nestled into the stylized silhouettes of seahorses.
What's Driving This Trend
- Mindful Bathing
- Designing packaging that encourages consumers to mindfully enjoy their bathing experience by creating a serene and visually appealing environment through packaging design.
- Nature-inspired Branding
- Using graphic illustrations of natural elements, such as flowers and seahorses, to create a connection with the environment and highlight the use of high-quality natural ingredients in cosmetic products.
- Minimalist Packaging
- Adopting a predominantly white packaging approach that emphasizes purity and cleanliness while using elegant embellishments to add visual interest and enhance the aesthetic appeal.
Who This Affects Most
- Cosmetics
- The cosmetic industry can explore creating packaging that focuses on mindful bathing experiences and incorporates elements of nature-inspired branding.
- Wellness and Spa
- The wellness and spa industry can leverage minimalist packaging design to enhance the visual ambiance and relaxation experience for customers during their treatments or visits.
- Graphic Design and Packaging
- The graphic design and packaging industry can embrace the trend of nature-inspired branding to create visually stunning and appealing designs for various products beyond cosmetics.
