The Calibre Fall/Winter 2012 ad campaign stars models James O’Halloran and Luke Cook. Captured by the lens of fashion photographer Jordan Graham, the duo pose against an elevator backdrop, posing along with a series of fun and quirky props.
From vibrant balloons and various sweets to pizzas and even crutches, James and Luke shine in this sharply dressed advertorial spread. Clad in a multitude of sleek suited separates, sharp shirts and clean-cut coats, the guys rock menswear ensembles fit for any fashion-conscious gentleman.
Making use of fun props, the guys infuse humour into this seriously debonair editorial. Exuding personality, character and an undeniable fashion flair, the Calibre Fall/Winter 2012 ad campaign fuses strength with effortlessly elegant styling that comes with ease.
From fitted suits to pleated trousers, this in-elvator advertorial is sharply dressed.
Key Themes Behind This Trend
- Prop-wielding Ads
- Using fun and quirky props in ads to infuse humor and personality.
- Elevator Backdrops
- Utilizing elevators as backdrops in photo shoots for an interesting aesthetic.
- Menswear Ensembles
- Highlighting sleek and sharp menswear separates in ad campaigns.
Where This Applies
- Fashion
- Incorporating humor and unique backdrops can make fashion campaigns stand out.
- Advertising
- Using interesting backdrops and props can make ads more memorable and effective.
- Photography
- Exploring unique backdrops like elevators can offer new and creative photo opportunities.
