The Guess Spring/Summer 2012 campaign shows just how much fun you can have under the sun, turning up the heat with actress Amber Heard and Guess regular Silviu Tolu. Shot by Ellen von Unwerth, the photos stay true to the German photographer's reputation for capturing only the steamiest of images.
Sporting an array of casual denims and nautical stripes (with matching captain's cap for a playful touch), Heard and Tolu look undeniably ready to hit the beach or hop on the next romantic cruise out to sea. While it isn't their first time pairing up for Guess, there's a fresh and fun vibe accompanying the photos, which might be helped by my own relief that winter is finally coming to an end!
As a fan of all things naval-inspired, it's always a delight to see this retro theme revisited with a modern twist. For all the fashion inspiration you need before hitting the sand (or the deck) don't miss these smoking Guess Spring/Summer 2012 shots.
What Makes This Trend Stand Out
- Steamy Cabana Couple Campaigns
- Opportunity for fashion companies to incorporate more nautical-inspired designs into your spring and summer clothing lines.
- Casual Denims and Nautical Stripes
- Opportunity for apparel companies to use casual denims and nautical stripes in more playful and romantic ways in your marketing campaigns.
- Ellen Von Unwerth Photos
- Opportunity for photographers to experiment with capturing steamy and playful images that align with a brand's image or aesthetic.
Sectors Adopting This
- Fashion
- Trend for fashion companies to incorporate more nautical-inspired designs into your spring and summer clothing lines.
- Apparel
- Trend for apparel companies to use casual denims and nautical stripes in more playful and romantic ways in your marketing campaigns.
- Photography
- Trend for photographers to experiment with capturing steamy and playful images that align with a brand's image or aesthetic.
