These Jack Vettriano paintings are perfect for anyone in the mood for love. Depicting classy couples in fancy restaurants, bars and hotel settings, it’s as though Vettriano transports the viewers to romanticized scenes straight out of a hard-boiled detective story or noir novel. The fashion adorned by Vettriano’s subjects would make even the cast of Mad Men jealous, and the warm colors of his paintings set an atmosphere so conducive to romance, it may as well be an aphrodisiac. These illustrations are simply that stunning.
Many will be surprised to learn that Jack Vettriano got into painting rather late in his life, starting at 21 after being given a set of watercolor paints by his then girlfriend. He’s since sold his paintings all around the world, with one piece selling for near $1,200,000. Not bad for a self-taught artist.
What's Driving This Trend
- Romanticized Settings
- Exploring the use of romanticized settings in art can lead to new opportunities to appeal to modern-day consumers' love of nostalgia and sentimentality.
- Fashion Inspiration
- Incorporating vintage-inspired fashion in modern marketing campaigns can appeal to consumers' nostalgia and yearning for classic beauty.
- Late Start Success
- Highlighting the accomplishment of successful individuals who started their careers later in life can challenge the assumption that success can only come at a young age.
Who This Affects Most
- Fine Arts
- Expanding art beyond traditional styles and mediums can attract a new audience and inspire innovation in the field.
- Fashion
- Drawing inspiration from the fashion of previous eras can lead to new trends and appeal to consumers' desire for timeless style.
- Marketing and Advertising
- Highlighting the achievements of individuals who started their careers later in life can inspire unconventional marketing strategies and challenge the promotion of youth as the ultimate marker of success.
